Bollywood superstar Shah Rukh Khan (SRK), fondly known as the “King of Bollywood,” has officially joined hands with leading food delivery platform Zomato as the face of its latest campaign, “Fuel Your Hustle.” The campaign is designed to celebrate the spirit of relentless ambition, determination, and resilience of people across India who work tirelessly towards achieving their dreams, no matter the odds.
The announcement has created a buzz not only in the marketing and entertainment world but also among millions of SRK fans, who see this as yet another example of the actor’s enduring influence and charisma. Zomato’s “Fuel Your Hustle” campaign focuses on inspiring individuals to keep going despite challenges, highlighting the brand’s role in fueling India’s workforce—literally and figuratively—with its wide network of food delivery services.
Speaking about the collaboration, Sahibjeet Singh Sawhney, Zomato’s Marketing Head, said, “Shah Rukh Khan’s life story—from his early days of struggle to becoming a global cinematic icon—is a testament to the power of hard work and consistency. His journey resonates with every Indian who dreams big, works hard, and refuses to give up.” Sawhney added that having SRK as the face of the campaign not only amplifies its message but also embodies the very values Zomato seeks to celebrate.
The “Fuel Your Hustle” campaign showcases real-life stories of people from different walks of life—entrepreneurs, delivery executives, artists, athletes, and professionals—who push boundaries and overcome daily challenges. SRK’s association with the campaign reinforces the brand’s message that determination, coupled with consistent effort, can turn aspirations into achievements.
Shah Rukh Khan, who has built his career through sheer perseverance and an unwavering belief in his craft, expressed his enthusiasm for the campaign, saying that he personally relates to the concept. From his early days as a theatre actor in Delhi to making a mark in television, and eventually ruling the Indian film industry for over three decades, SRK has become an inspirational figure for millions worldwide. His story mirrors the journey of countless dreamers who hustle every single day to change their lives.
The campaign will roll out across multiple platforms, including television, digital, social media, and outdoor advertising, with SRK leading a series of motivational ads and brand messages. Through engaging visuals and heartfelt storytelling, Zomato aims to position itself not just as a food delivery platform but as a companion in people’s daily grind—helping them stay energized and motivated while they chase their goals.
Industry experts believe that Zomato’s decision to collaborate with Shah Rukh Khan is a strategic masterstroke, as the actor’s universal appeal bridges diverse demographics, from metropolitan professionals to small-town dreamers. By combining SRK’s star power with an emotionally resonant narrative, “Fuel Your Hustle” has the potential to leave a lasting impact on audiences and further strengthen Zomato’s brand identity.
With this partnership, Zomato sends a powerful message: no matter what your hustle is, stay consistent, keep working hard, and let nothing stop you—because with the right fuel, dreams can become reality.
