The Ministry of Information and Broadcasting (MIB) has launched a major national AI skilling initiative in partnership with Google and YouTube, aimed at building advanced digital capabilities in India’s creative sector. The programme will provide 15,000 scholarships through the Indian Institute of Creative Technologies (IICT) to train students, creators, and professionals in Artificial Intelligence, animation, gaming, media technology, and digital storytelling. This initiative is expected to benefit learners across India and strengthen the country’s position as a global hub for digital content and innovation.
According to the official press statement, the programme is designed as a selective, impact-focused training pathway for high-potential talent from media, entertainment, animation, visual effects, gaming, and digital content industries.
Objective of the AI Skilling Initiative
Union Minister for Information and Broadcasting Shri Ashwini Vaishnaw announced that the initiative aims to build future-ready AI skills among creators, developers, students, and media professionals.
The programme focuses on sectors such as:
- Animation, Visual Effects, Gaming & Comics (AVGC)
- Media Technology
- Digital Content Creation
- Artificial Intelligence Tools
- Creative Workflows
The training will be implemented through IICT in collaboration with Google and YouTube, ensuring industry-relevant curriculum and practical exposure.
Role of IICT, Google and YouTube
The Indian Institute of Creative Technologies (IICT) will manage programme design, outreach, and execution.
Google and YouTube will contribute by providing:
- Industry-grade AI learning modules
- Google Career Certificates
- Google Cloud GenAI learning paths
- YouTube creator and production training
- Platform-level best practices for digital content
The curriculum will combine AI tools, creative storytelling, and real-world production workflows, making participants ready for industry roles.
PROGRAMME STRUCTURE – TWO PHASES
Phase I – Foundational Skills
In the first phase, 15,000 participants will receive scholarships to learn basic AI and digital skills.
Training includes:
- Google Career Certificates
- Google Cloud Generative AI courses
- AI fundamentals and responsible AI practices
- Digital media and content basics
This phase is designed to build AI literacy at scale and provide access to professional-level learning resources.
Phase II – Specialisation Training
Candidates who complete Phase I will move to advanced training.
This phase includes:
- Hands-on project-based learning
- Storytelling and creative production
- Advanced AI tools training
- YouTube best practices
- Media and content workflow training
The second phase will be conducted in hybrid mode across major creative hubs in India.
Quick Reference Summary
| Feature | Details |
| Initiative | National AI Skilling Programme |
| Launched By | Ministry of Information & Broadcasting |
| Partners | Google, YouTube, IICT |
| Total Scholarships | 15,000 |
| Target Sector | Media, Animation, Gaming, AVGC, Digital Content |
| Training Mode | Online + Hybrid |
| Phase 1 | AI basics, Google Certificates, GenAI |
| Phase 2 | Specialisation, projects, storytelling, YouTube training |
Who Can Benefit from This Program
The initiative is aimed at:
- Students interested in media and technology
- Content creators and YouTubers
- Animation and gaming learners
- Developers and designers
- Media professionals
- Digital storytellers
This programme supports India’s growing AVGC-XR and digital economy sector.
Why This Initiative is Important
India’s creative industry is expanding rapidly, and AI is becoming essential in:
- Film and VFX production
- Game development
- Content creation
- Social media platforms
- Digital marketing
- OTT and streaming
By offering 15,000 scholarships, the government aims to make high-quality AI training accessible to talented individuals across the country.
Frequently Asked Questions (FAQs)
| What is the AI skilling initiative launched by MIB? |
| It is a national programme to train 15,000 people in AI, media, animation, gaming, and digital content. |
| Who is conducting the program? |
| The Ministry of Information & Broadcasting with Google, YouTube, and IICT. |
| How many scholarships are available? |
| 15,000 scholarships will be provided. |
| What will students learn in the program? |
| AI tools, storytelling, animation, media technology, and digital content skills. |
| What are the phases of the program? |
| Phase I – AI fundamentals, Phase II – advanced specialisation training. |
| Will the training be online or offline? |
| It will be conducted in hybrid mode. |
| Who can apply for this program? |
| Students, creators, developers, and media professionals. |
| Why is this initiative important? |
| It helps build future-ready AI skills for India’s creative and digital industries. |
The launch of the National AI Skilling Initiative by MIB, Google, and YouTube marks a significant step toward preparing India’s youth for the future of AI-driven creative industries. With 15,000 scholarships and industry-level training, the programme offers a valuable opportunity for students and professionals to gain advanced skills. Interested candidates should stay updated through official announcements and bookmark this page for future details about application links and eligibility
