The Continuing Education Programme (CEP) at IIT Delhi has opened registrations for its six-month Executive Programme in Brand Management, designed for graduates, job seekers, and working professionals aiming to strengthen their expertise in branding, communication strategy, digital brand building, and leadership.
The online live course begins on January 25, 2026, and continues until July 19, 2026, with weekly sessions scheduled every Sunday from 10:30 AM to 12:30 PM. Successful participants completing the capstone project and fulfilling the attendance requirement will receive a certificate from CEP, IIT Delhi. This globally relevant programme is ideal for students across India, Nepal, Bangladesh, and other regions seeking career advancement in strategic communication, marketing, and brand leadership.
Programme Structure & Curriculum Highlights
The Executive Programme features 17 modules, integrating core concepts and advanced frameworks in brand management. Students will learn strategic brand planning, positioning approaches, consumer segmentation, integrated marketing communication, storytelling, innovation frameworks, and brand measurement. The curriculum further includes specialised modules in luxury branding, global brand strategy, digital marketing, AI-powered branding models, and leadership for organisational brand culture.
A major highlight is the Capstone Project, requiring learners to build a comprehensive brand strategy from scratch, aligning all strategic elements taught in the course. Assessment is based entirely on this capstone, ensuring practical learning aligned with industry standards. Students must maintain 70% attendance in live sessions and submit the capstone project to qualify for certification.
Eligibility Criteria
The programme is open to a wide range of learners with the following minimum requirements:
• Must have passed Class 10 and Class 12
• Must hold a three-year undergraduate degree (10+2+3) in any discipline from a recognised university
• Must have basic Excel skills, as it will be used during coursework
• Open to fresh graduates, job seekers, managers, freelancers, entrepreneurs, and non-marketing professionals planning a transition into branding or communication roles
Programme Fee Structure
The total programme fee is ₹1,20,000 + 18% GST, payable in two instalments:
• ₹80,000 (first instalment)
• ₹40,000 (second instalment)
The application fee is ₹1,500 (non-refundable) and must be paid online at the time of registration.
How to Apply for IIT Delhi Executive Programme in Brand Management
Applicants must complete the online registration before November 29, 2025.
Steps:
• Visit the IIT Delhi CEP official course page
• Click on the ‘Apply’ button
• Log in using Gmail or Microsoft ID
• Fill in your academic and personal details
• Pay the ₹1,500 application fee
• Submit the form to complete registration
Career Outcomes & Who Should Enrol
This programme is suitable for fresh graduates, marketing aspirants, advertising/PR professionals, digital marketers, entrepreneurs, content creators, and individuals shifting careers.
Upon completion, learners can pursue roles such as Brand Executive, Brand Strategist, Digital Marketing Specialist, Assistant Brand Manager, Social Media Manager, Communication Planner, Content Strategist, and more across sectors including FMCG, retail, technology, media, healthcare, fashion, and e-commerce. The course equips students to build real-world brand strategies, interpret consumer insights, apply digital tools effectively, and lead brand-driven decision-making.
| Frequently Asked Questions (FAQs) |
| What is the last date to apply for the programme? |
| The last date to apply is November 29, 2025. |
| When will the classes begin? |
| Classes will start on January 25, 2026. |
| What is the mode of classes? |
| Classes are delivered live online every Sunday. |
| Who is eligible to enrol? |
| Applicants must have completed Class 10, 12, and hold a 3-year undergraduate degree. |
| What is the total course fee? |
| The total fee is ₹1,20,000 plus 18% GST, payable in two instalments. |
| Is there a capstone project? |
| Yes, certification is based on successful completion of the capstone project. |
| Is work experience mandatory? |
| No, both fresh graduates and working professionals may apply. |
| What certificate will students receive? |
| A Certificate of Completion will be awarded by CEP, IIT Delhi. |
The IIT Delhi Executive Programme in Brand Management offers a structured path for students and professionals seeking strong conceptual and practical grounding in branding, digital strategy, and communication. With expert faculty, a comprehensive curriculum, and a capstone-based assessment model, the programme prepares learners for competitive branding roles across industries. Interested applicants must submit their registration before November 29, 2025 via the official IIT Delhi CEP website. Students are advised to visit the official website regularly for updates and bookmark the course page for timely reference, for more details and apply CLICK HERE
