Bajaj Finserv Asset Management Company (AMC) has introduced an innovative facility called ‘Pay with Mutual Fund’, marking a major leap in the Indian fintech and mutual fund ecosystem. This unique feature allows investors to use their mutual fund investments for UPI payments made through their linked bank accounts. Designed in collaboration with Curie Money, this groundbreaking solution seamlessly blends investment growth with daily spending convenience, making mutual funds more accessible and practical for everyday transactions.
A First-of-Its-Kind Integration of Mutual Funds and UPI
The ‘Pay with Mutual Fund’ feature bridges the gap between investing and spending. Traditionally, mutual funds have been considered long-term investment tools with limited liquidity for day-to-day needs. Bajaj Finserv AMC has redefined this perception by allowing investors to instantly redeem up to ₹50,000 or 90% of their investment value, whichever is lower, for real-time UPI payments.
Through this facility, users can now make purchases or payments by simply scanning a QR code and approving the transaction — while the mutual fund redemption happens automatically in the background. This means investors can enjoy immediate access to funds without withdrawing or liquidating their entire investment portfolio.
How the ‘Pay with Mutual Fund’ Feature Works
The process is designed to be smooth, secure, and user-friendly:
- The investor links their mutual fund investments to their bank account and UPI ID.
- When making a purchase, they simply scan the merchant’s UPI QR code.
- Once the payment is initiated, the system triggers an automatic redemption from the investor’s mutual fund holdings.
- The redemption is processed seamlessly, allowing the payment to go through instantly, while the redemption amount reflects later as per settlement timelines.
This intelligent design ensures that the investor’s funds remain actively invested, generating returns until the moment of redemption — effectively merging wealth creation with financial flexibility.
Collaboration with Curie Money
Bajaj Finserv AMC has partnered with Curie Money, a fintech platform known for building innovative investment-linked payment solutions. This collaboration focuses on creating a next-generation digital financial experience, where investment products like mutual funds are not just wealth-building instruments but also real-time spending tools.
Empowering Everyday Financial Freedom
The ‘Pay with Mutual Fund’ initiative aims to enhance the financial accessibility of mutual funds in India. With most UPI users accustomed to instant transactions, this innovation allows investors to use their invested money efficiently — instead of keeping idle funds in savings accounts.
By offering liquidity without compromising growth, Bajaj Finserv AMC’s feature encourages more users to embrace mutual fund investments. It caters especially to young investors and professionals seeking both financial growth and spending flexibility.
A Step Toward the Future of Digital Finance
This move by Bajaj Finserv AMC symbolizes a paradigm shift in how Indians view and use mutual funds. It aligns with India’s growing digital payment ecosystem, integrating UPI convenience with investment returns.
As India continues to innovate in fintech, ‘Pay with Mutual Fund’ could pave the way for a new era of smart financial management, where individuals can spend, save, and invest seamlessly — all through a single platform.
