Union Minister of State for Skill Development and Entrepreneurship and Education, Jayant Chaudhary, has launched a nationwide awareness campaign titled “Badhna Hai Toh Yahan Judna Hai” to expand the reach of the Skill India Digital Hub (SIDH). The integrated government platform is designed to serve students, job-seekers, working professionals, and aspiring entrepreneurs by consolidating fragmented skilling and employment resources into a single digital interface.
The campaign was unveiled on the sidelines of the India AI Impact Summit 2026 and will be rolled out across digital platforms, social media channels, app ecosystems, and QR-enabled touchpoints to ensure seamless registration and onboarding.
SIDH Crosses 1.5 Crore Registered Users
According to the Ministry of Skill Development and Entrepreneurship, SIDH has already onboarded over 1.5 crore registered candidates, making it one of India’s largest unified digital platforms for skilling, employment, and lifelong learning. The platform integrates various government skill development schemes into a central hub, providing learners with structured access to courses and career opportunities.
SIDH: AI-Enabled, Mobile-First Skilling Platform
Speaking at the launch, Jayant Chaudhary said that India’s digital capabilities have gained global recognition through initiatives like India Stack, and now the Skill India Digital Hub further strengthens the country’s digital public infrastructure. He emphasised that SIDH demonstrates how technology can power lifelong learning and generate real economic opportunities, especially in an era driven by AI and automation.
The mobile-first and AI-enabled platform offers several advanced features, including:
- Aadhaar-based eKYC registration
- OTP-enabled secure access
- QR-code-enabled digital CVs
- Digitally verified credentials
- Support in more than 21 Indian languages
- Industry-aligned courses with personalised AI-driven recommendations
Integrated Government Skilling Ecosystem
SIDH brings together multiple government initiatives under one umbrella, allowing users to:
- Explore certified skill development courses
- Access verified certifications
- Connect with employment and entrepreneurial opportunities
- Build a digital skill profile linked to career pathways
The initiative aligns with the government’s ‘Viksit Bharat’ roadmap, aiming to build a future-ready workforce capable of adapting to rapid technological transformation.
Quick Reference Summary
| Feature | Details |
| Campaign Name | Badhna Hai Toh Yahan Judna Hai |
| Platform | Skill India Digital Hub (SIDH) |
| Launched By | Jayant Chaudhary |
| Registered Users | 1.5+ Crore |
| Key Features | AI-driven learning, QR CVs, eKYC, multilingual support |
| Launch Event | India AI Impact Summit 2026 |
| Official Ministry | Ministry of Skill Development & Entrepreneurship |
Why SIDH Matters for India’s Workforce
India’s workforce is undergoing a major transformation with the rise of AI, automation, and digital technologies. SIDH addresses the need for accessible, standardised, and technology-enabled skilling solutions. By centralising resources, it reduces fragmentation and ensures equitable access to opportunities for learners across urban and rural regions.
Frequently Asked Questions (FAQs)
| What is the ‘Badhna Hai Toh Yahan Judna Hai’ campaign? |
| It is a nationwide awareness campaign to expand the reach of the Skill India Digital Hub (SIDH). |
| What is SIDH? |
| SIDH is an integrated digital platform that consolidates government skilling and employment resources. |
| How many users are registered on SIDH? |
| Over 1.5 crore candidates have registered on the platform. |
| Who launched the campaign? |
| Union Minister Jayant Chaudhary launched the initiative. |
| What are the key features of SIDH? |
| AI-driven learning, Aadhaar-based eKYC, QR digital CVs, verified credentials, and multilingual support. |
| Where was the campaign unveiled? |
| At the India AI Impact Summit 2026. |
| Who can use SIDH? |
| Students, job-seekers, working professionals, and aspiring entrepreneurs. |
| How does SIDH support lifelong learning? |
| By offering personalised course recommendations and linking skills to employment opportunities. |
The launch of the “Badhna Hai Toh Yahan Judna Hai” campaign marks a significant push to scale the Skill India Digital Hub (SIDH) nationwide. With AI-driven features, multilingual access, and integration of government schemes, SIDH is positioned as a cornerstone of India’s digital skilling ecosystem. Citizens are encouraged to explore the platform and register through official channels to access learning and employment opportunities. For updates, visit the official Ministry website and bookmark this page for continued coverage.
