Prime Minister Narendra Modi’s flagship radio programme, ‘Mann ki Baat’, has emerged not only as a powerful medium of communication but also as a significant source of revenue. According to Union Minister L Murugan, the programme has generated an impressive ₹34.13 crore in revenue since its launch on October 3, 2014.
Produced entirely by Akashvani using in-house resources, the programme has incurred no extra expenditure on production. This makes it one of the most cost-efficient yet high-impact outreach initiatives by the government. Its success lies in its ability to blend informative, motivational, and socially engaging content with an unparalleled reach across diverse audiences.
‘Mann ki Baat’ is broadcast not just on All India Radio (AIR) but also across Doordarshan, multiple digital platforms, and social media channels, including YouTube, Facebook, X (formerly Twitter), and Instagram. This multi-platform presence ensures that the programme caters to audiences of all age groups, from tech-savvy urban youth to listeners in rural India.
One of the key strengths of the programme is its regional language reach. Akashvani produces versions in various regional languages, ensuring that the Prime Minister’s message resonates with listeners across linguistic and cultural barriers. These versions are broadcast across local and regional stations, connecting deeply with vernacular audiences and making the communication personal and relatable.
The accessibility of ‘Mann ki Baat’ has been further boosted by its availability on platforms like DD Free Dish, WAVES OTT, and the NewsOnAIR app. These digital avenues have made it possible for people not only in India but also across the globe to tune in. This global reach enables the Indian diaspora to remain connected with developments in the country and with the Prime Minister’s vision for national progress.
Over the years, ‘Mann ki Baat’ has covered a wide range of topics—from social reforms, environment conservation, and innovation, to stories of everyday heroes who have made extraordinary contributions to society. It has often served as a platform to highlight grassroots initiatives, encourage community participation, and inspire citizens to contribute towards nation-building.
The programme’s popularity is reflected in its audience engagement. Its conversational and storytelling approach has turned it into a monthly event that millions look forward to, regardless of their socio-economic background. The ability to spark discussions and mobilize public opinion on key issues has further cemented its place as a cornerstone of public communication.
With its combination of wide accessibility, cost-effective production, and substantial revenue generation, ‘Mann ki Baat’ stands as a model for how traditional media, when blended with modern digital outreach, can achieve both social impact and commercial success.
As it continues to grow in reach and influence, the programme remains a testament to the power of radio and voice-driven communication in an increasingly digital world.
