XLRI, one of India’s premier management institutes, in collaboration with Masai, a leading outcome-based learning platform, has announced the launch of a six-month entrepreneurship programme. The initiative is designed to equip recent graduates, working professionals, and aspiring founders with hands-on entrepreneurial skills, structured mentorship, and exposure to India’s dynamic startup ecosystem.
The programme is open to graduates from any stream, making it inclusive for diverse participants. Admission will be based on a qualifier test conducted by Masai, followed by a counselling session before final selection. Successful candidates will receive a prestigious certificate from XLRI Leadership Education and Development (LEAD), further boosting their credibility in the entrepreneurial space. Applications are now open on Masai’s official website.
Programme Structure and Modules
The curriculum is structured into six immersive modules:
- Founder’s Mindset – Developing entrepreneurial thinking and resilience.
- Problem-Solving and Idea Discovery – Identifying real-world challenges and converting them into business opportunities.
- Prototyping and Product-Market Fit – Creating Minimum Viable Products (MVPs) with no-code tools like Webflow and Bubble.
- Marketing and Brand Building – Running effective campaigns and understanding digital growth strategies.
- Business Models and Fundraising – Designing revenue models and preparing investor-ready pitch decks.
- Scaling and Demo Day – Showcasing ventures before investors and industry leaders.
The programme blends live interactive sessions, hands-on mentorship, and real-world projects. Participants will actively work on building MVPs, conducting customer interviews, drafting financial models, and pitching ideas to investors.
Industry Engagement and Demo Day
A highlight of the course will be the Demo Day at XLRI’s campus, where selected teams will present their business ventures to investors, mentors, and startup leaders in a two-day pitch challenge. This real-world exposure will help founders gain valuable feedback, attract potential funding, and establish industry connections.
The faculty pool includes XLRI professors, startup founders, investors, and business leaders, ensuring that participants benefit from both academic insights and practical industry expertise. Access to AI-powered platforms, no-code tools, and automation technologies will further prepare students for the demands of the digital-first economy.
Why This Programme Matters
The launch of the Masai–XLRI entrepreneurship programme comes at a crucial time. The global digital economy is projected to touch $23 trillion by 2025, growing at a rate of 15–20% annually. Meanwhile, in India, startups secured $35 billion in funding in 2024, reflecting the country’s robust entrepreneurial spirit.
By fostering innovation and offering structured mentorship, the programme aims to nurture the next generation of Indian founders, empowering them to transform ideas into scalable, investor-ready ventures.
The XLRI–Masai entrepreneurship programme offers a unique opportunity for individuals aspiring to build impactful startups. With its hands-on learning approach, expert mentorship, industry collaboration, and strong academic backing, this initiative is set to become a game-changer in India’s entrepreneurial education landscape, for more details and apply CLICK HERE
