IIT Roorkee, in collaboration with edtech firm Futurense Technologies, has announced the launch of India’s first full-stack, no-code AI course focused on Digital Marketing and MarTech. This six-month postgraduate certification programme is tailored for working professionals and is set to commence on October 11, 2025.
Designed to democratize access to AI-powered marketing, the course requires no prior coding experience. It will be conducted through live weekend-only online sessions, ensuring it fits the schedules of busy professionals. One of the key features is a pre-course Futurense Bridge module that introduces learners to essential concepts like prompt engineering, no-code AI workflows, and integration tools, setting a strong foundation for the main course.
The programme aims to empower digital marketers, entrepreneurs, content creators, product managers, and consultants with practical skills to deploy AI-driven marketing systems. Participants will work with more than 30 AI tools, including ChatGPT, Jasper, Canva AI, Segment, HubSpot, Google Analytics 4, Looker Studio, and Claude. This hands-on approach ensures that learners gain the competencies needed to build real-world marketing solutions.
In addition to over 120 hours of live instruction, the course offers mentorship from industry experts and project-based learning. A final capstone project will help participants apply their knowledge in practical scenarios. For those seeking further exposure, an optional two-day on-campus immersion at IIT Roorkee offers experiential learning and networking opportunities.
Upon successful completion, participants will receive a joint certification from IIT Roorkee and Futurense Technologies—adding significant value to their professional credentials. The total course fee is Rs 1.40 lakh plus GST, which includes live sessions, mentoring, and access to AI tools.
This initiative by IIT Roorkee marks a significant step in making advanced AI technologies accessible to non-tech professionals. By removing the coding barrier, the course opens doors for a broader group of learners to harness AI in marketing, enabling them to stay ahead in a rapidly evolving digital landscape.
With marketing becoming increasingly data-driven and automated, this no-code AI course could be a game-changer for professionals aiming to future-proof their careers in the digital economy.
