PM Modi announced Meri Maati Mera Desh Campaign  

In order to honour the martyred bravehearts of the country in the run up to Independence Day, the Prime Minister Narendra Modi announced Meri Mati Mera Desh campaign

As part of Azadi ka Amrit Mahotsav (AKAM) initiative, Meri Maati Mera Desh campaign is set to culminate in August, aiming to pay tribute to our beloved Motherland and the courageous Veers who have made the supreme sacrifice to our country, the campaign will be conducted across the country through dedicated events and programs to honor our Motherland and the brave souls who fought for our freedom

There are three key stages to the programme in the rural areas- Panchayat village level programme, Block level Programme, and the Finale at the National Capital.

These programmes are to be organized between 9th to 15th August 2023, Each Gram Panchayat village will renew and replenish Mother Earth by planting 75 saplings of indigenous species and developing an Amrit Vatika, 

Youth volunteers and other people would collect Mitti from each Panchayat village and bring them to the block level,

From 27th August 2023 to 30th August 2023, the collected Mitti-Kalash will be transported to Kartavya Path, New Delhi. The Mitti from all parts of the country would be utilized to develop a unique garden, called Amrit Vatika, with plantation of the indigenous species,

Panchayats may hold felicitation ceremonies for honoring the freedom fighters and the families of the deceased freedom fighters.

To encourage active participation, a dedicated portal launched where general public and Gram Panchayat village /Urban Local Bodies representatives can access the programme details, the communication material, take pledge, post selfies and amplify the digital traction of the programme