Meta is reportedly preparing to launch its first smartwatch later this year, signalling a renewed push into the competitive wearables market. According to industry reports, the upcoming device is expected to focus heavily on health tracking capabilities and may include a built-in Meta AI assistant, aligning with the broader trend of AI-driven consumer electronics. If confirmed, this move would expand Meta’s hardware ecosystem beyond its popular Ray-Ban smart glasses and mixed-reality headsets.
The smartwatch project, reportedly code-named “Malibu 2,” is said to be part of Meta’s evolving strategy to strengthen its presence in connected consumer devices.
Meta Smartwatch ‘Malibu 2’ – What We Know So Far
A report by The Information (via The Verge) suggests that Meta’s smartwatch could launch alongside an updated version of the Ray-Ban Display smart glasses. The smartwatch may integrate closely with Meta’s wearable ecosystem and potentially replace the neural wristband currently used for gesture controls with smart glasses.
Expected Features
While Meta has not officially confirmed the smartwatch, leaks suggest the device may include:
- Advanced health and fitness tracking features
- Built-in Meta AI assistant
- Integration with Ray-Ban smart glasses
- Potential gesture-control functionality
- Ecosystem connectivity with Meta’s AR and MR devices
If launched, the smartwatch would reflect the growing industry shift toward AI-powered wearables, where artificial intelligence enhances fitness insights, lifestyle management, and productivity tools.
Meta’s Wearable Strategy and Past Attempts
Meta had previously worked on a smartwatch project that included prototypes featuring multiple cameras, but the company scrapped the initiative in 2022 due to technical challenges and cost-cutting measures within its Reality Labs division. The revival of this project suggests renewed confidence in consumer hardware development.
The company’s Ray-Ban smart glasses reportedly saw strong demand, with shipments reaching nearly six million units last year, according to industry estimates. However, Meta temporarily paused global rollout due to supply constraints.
Ray-Ban Smart Glasses Update & AR Roadmap
Reports indicate that Meta is reviewing its broader augmented reality (AR) and mixed reality (MR) strategy. Several devices remain under development, but the mixed-reality glasses project, internally known as Phoenix, has reportedly been delayed until 2027 to better space out product launches.
Launching a smartwatch alongside updated Ray-Ban glasses would strengthen Meta’s connected wearable ecosystem, enabling cross-device AI integration and gesture-based interactions.
Competitive Landscape: A Crowded Smartwatch Market
If Meta enters the smartwatch market, it will compete directly with major brands such as:
- Apple Watch
- Samsung Galaxy Watch
- Google Pixel Watch
- Garmin
- Fitbit
These companies dominate the health and fitness wearable space, making Meta’s potential AI integration a key differentiator.
Quick Reference Summary
| Feature/Detail | Information |
| Product Name (Rumoured) | Meta Smartwatch (Code-name: Malibu 2) |
| Expected Launch | Later in 2025 (Unconfirmed) |
| Key Features | Health tracking, Meta AI integration |
| Ecosystem Integration | Ray-Ban smart glasses, AR/MR devices |
| Market Competitors | Apple, Samsung, Google, Garmin, Fitbit |
| Official Confirmation | Not yet announced by Meta |
Why AI-Powered Smartwatches Matter
The global wearables market is shifting toward AI-enabled devices capable of delivering smarter health insights, predictive analytics, and personalized recommendations. Meta’s expertise in artificial intelligence and hardware design could position it uniquely within this evolving segment.
However, until Meta officially confirms the device, details remain speculative.
Frequently Asked Questions (FAQs)
| Is Meta launching a smartwatch in 2025? |
| Reports suggest Meta may launch its first smartwatch later this year, but the company has not officially confirmed it. |
| What is the code name of Meta’s smartwatch? |
| The project is reportedly code-named “Malibu 2.” |
| Will the Meta smartwatch include AI features? |
| Leaks indicate it could feature a built-in Meta AI assistant. |
| Will the smartwatch integrate with Ray-Ban smart glasses? |
| It is expected to work within Meta’s wearable ecosystem, potentially alongside updated Ray-Ban smart glasses. |
| Did Meta previously cancel a smartwatch project? |
| Yes, Meta dropped an earlier smartwatch project in 2022 due to technical and cost challenges. |
| Who are Meta’s competitors in the smartwatch market? |
| Apple, Samsung, Google, Garmin, and Fitbit. |
| What happened to Meta’s Phoenix mixed-reality glasses project? |
| The project has reportedly been delayed until 2027. |
| Has Meta officially announced the smartwatch? |
| No official confirmation has been made yet. |
Meta’s potential entry into the smartwatch market marks a significant development in its evolving consumer hardware strategy. With a focus on AI integration and health tracking, the rumoured Malibu 2 could strengthen Meta’s position in the rapidly expanding wearable technology segment. However, official confirmation is still awaited. Stay tuned to Meta’s official announcements for verified updates and bookmark this page for the latest developments.
