The Entrepreneurship Development and Innovation Institute (EDII), Chennai, has announced a three-day training programme titled “Foundations of AI and Digital Marketing”, scheduled to be held from January 7 to January 9, 2026, at its Chennai campus. The programme aims to build foundational knowledge of artificial intelligence (AI) and its growing role in the digital marketing ecosystem, making it highly relevant for students, entrepreneurs, and working professionals seeking future-ready skills.
The initiative focuses on bridging the gap between theory and practice by combining conceptual learning with hands-on exposure to industry-relevant AI and digital marketing tools. Participants will gain practical insights into how AI-driven technologies are transforming marketing strategies, customer engagement, analytics, and content creation across digital platforms.
Objective of the Programme
The EDII Chennai training programme is designed to provide a comprehensive overview of AI applications in digital marketing. With real-world use cases and tool-based learning, the programme enables participants to understand emerging trends and apply them effectively in business, entrepreneurship, and professional environments.
Who Can Apply
The programme is open to a wide range of participants, including:
- Students and recent graduates
- Aspiring entrepreneurs and startup founders
- Working professionals across domains
Eligibility Criteria:
- Minimum age: 18 years
- Educational qualification: Class 10 pass
- Basic computer knowledge
Programme Coverage
The three-day training will cover key areas such as:
- Basics of artificial intelligence and its real-life applications
- Core AI concepts including machine learning, deep learning, and large language models (LLMs)
- Fundamentals of marketing, customer behaviour, and campaign planning
- Overview of digital marketing channels like search engines, social media, email marketing, and online advertising
- Search Engine Optimisation (SEO) concepts and research tools including SEMrush and Surfer SEO
Practical Exposure and Tools
A major highlight of the programme is hands-on training using popular AI and digital marketing tools, including:
- Jasper – AI-powered content creation
- Canva AI – design and visual marketing campaigns
- SEMrush – keyword and audience research
- Sprinklr – social media analytics and engagement tracking
These practical sessions will help participants understand real-world applications and build confidence in using AI-enabled marketing tools.
Certification and Facilities
- Participants who successfully complete the programme will receive a Government-recognised certificate from EDII.
- Low-cost accommodation will be available for outstation participants at the Chennai campus.
Registration Fee and How to Apply
- Programme Fee: ₹5,000
- Registration Mode: Online
- Official Website: www.editn.in
Interested candidates can pre-register through the official EDII website by completing the online application process and paying the registration fee.
Quick Reference Summary
| Programme Detail | Information |
| Institute | Entrepreneurship Development and Innovation Institute (EDII), Chennai |
| Programme Name | Foundations of AI and Digital Marketing |
| Duration | 3 Days |
| Dates | January 7 to January 9, 2026 |
| Eligibility | 18+ years, Class 10 pass, basic computer knowledge |
| Fee | ₹5,000 |
| Certificate | Government-issued |
| Website | editn.in |
Why This Programme Matters
With AI rapidly reshaping digital marketing, professionals equipped with AI-integrated marketing skills are in high demand. This EDII Chennai programme offers a structured introduction to both domains, making it an ideal opportunity for learners looking to upgrade their skill set, improve employability, or enhance entrepreneurial capabilities.
Frequently Asked Questions (FAQs)
| When will the EDII AI and Digital Marketing programme be held? |
| From January 7 to January 9, 2026. |
| Who can apply for this programme? |
| Students, graduates, entrepreneurs, and working professionals above 18 years of age. |
| What is the minimum qualification required? |
| Class 10 pass with basic computer knowledge. |
| What tools will be taught during the training? |
| Jasper, Canva AI, SEMrush, and Sprinklr. |
| Is accommodation available for participants? |
| Yes, low-cost accommodation will be provided. |
| Will participants receive a certificate? |
| Yes, a government-recognised certificate will be issued upon completion. |
| What is the registration fee? |
| ₹5,000. |
| Where can I apply for the programme? |
| Through the official website www.editn.in. |
The EDII Chennai “Foundations of AI and Digital Marketing” training programme offers a valuable opportunity to gain in-demand skills through expert-led sessions and hands-on learning. With its practical focus, recognised certification, and affordable fee, the programme is well-suited for learners looking to stay competitive in the digital economy. Interested candidates should apply early through the official website editn.in and bookmark this page for further updates, for more details and register CLICK HERE
